The Genera Project - Lab and Festival - aims to generate social capital, combining in a single event different goals:

Educate young people to the critical and aware use of the communication forms used by the net generation.

Provide schools and students an opportunity to get closer to the world of information professions, discussing current issues and working in groups, using innovative tools and applying them «in the field» to the creation of a concrete project.

Be protagonists and not mere users of an innovative event that involves the whole Sassari area - with regional and national visibility, actively taking part in the planning and organization of the Festival.

Engage with the techniques and tools for creating digital content, storytelling, advertising and copywriting, under the guidance of communication professionals.

Contribute to enhancing the territory and developing youth tourism, becoming a driver of innovation for the local socio-cultural and entrepreneurial fabric.

Discover your own territory by living new experiences of sport, cultural and sustainable tourism during the days of the Festival